Instinct Pet Food to Provide More Than 1 Million High-Quality, Grain-Free Meals to Homeless Dogs and Cats

Official Pet Food Partnership with Best Friends Animal Society is Renewed and Expanded  

ST. LOUIS  - Best Friends Animal Society - the only national animal welfare organization focused on ending the killing of dogs and cats in America's shelters - and Instinct Pet Food announced today that Instinct will continue and expand its role as Best Friends' Official Pet Food Partner.

"We're on a mission to transform the lives of pets through the pure, real nutrition of raw," said Reed Howlett, CEO of Nature's Variety, the makers of Instinct. "As the Official Pet Food Partner of Best Friends Animal Society, we're excited to do our part in bringing more visibility to the no-kill movement through our shared commitment to transforming and saving the lives of pets. 

"We believe that all pets deserve the best life possible. It's really that belief that inspired us to take action and to do our part. We understand the power of raw nutrition. We believe in it. And we know the good it can do, so it only makes sense to share it. 

"We couldn't be more proud of the profound impact Instinct grain-free nutrition is having on the pets at Best Friends' facilities on their journeys to finding their forever homes."

Elements of those journeys can be seen in "Belief," a new short video documenting the role of Instinct for pets living in the renowned Best Friends Animal Sanctuary in Kanab, Utah. Pet parents - and all animal lovers - will be touched by the video, which can be found at LongLivePets.com.

"We are thrilled to continue our partnership with Instinct," said Gregory Castle, Co-Founder and CEO of Best Friends Animal Society. "It takes a lot of food to feed the animals in our care, and with this generous donation from a high-quality food like Instinct, the resources we have will go further and we can advance our mission to Save Them All." 

In a partnership that started at the beginning of 2015, Instinct has supplied food for dogs and cats at the Best Friends Animal Sanctuary in Kanab, UT. As part of the newly expanded partnership, Instinct will also feed the dogs and cats at Best Friends' NKLA (No-Kill Los Angeles) Pet Adoption Center and Spay/Neuter Center, both in Los Angeles; and Best Friends Adoption Center and its Spay/Neuter Clinics in Salt Lake City, part of NKUT (No-Kill Utah). And when it opens later this year, Instinct will also feed the dogs and cats at Best Friends' new adoption center in New York City. 
Instinct Pet Food will donate more than one million meals annually to Best Friends' adoption centers nationwide. And more than 20,000 pets adopted from Best Friends Animal Society across the U.S. in 2016 will now benefit from the high-quality, grain-free nutrition that Instinct provides - both while in the centers and when they find forever homes. Instinct will provide new adoptive pet parents with a complimentary starter supply of food to encourage them to continue giving their pet pure, real nutrition.

The expansion of the Instinct/Best Friends partnership is being celebrated by new special-edition Instinct packaging, which will be available at retailers nationwide beginning in mid-February. In addition to purchasing Instinct, current and prospective pet parents can join Instinct and Best Friends by adopting, donating, or volunteering at their local no-kill shelter. A list of shelters in the Best Friends network can be found at BestFriends.org/our-work.

About Instinct Pet Food
Instinct® is a natural, grain-free pet food brand on a mission to transform the lives of pets through the pure, real nutrition of raw. The leader in raw pet food, Instinct is committed to redefining "better" for all pets by making raw nutrition accessible and simple for every pet and pet parent. Instinct is made by Nature's Variety, whose headquarters are in St. Louis, MO and manufacturing facilities are in Lincoln, NE. For more information, visit InstinctPetFood.com or Facebook.com/Instinct/

About Best Friends Animal Society
Best Friends Animal Society is the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America's shelters. A leader in the no-kill movement, Best Friends runs the nation's largest no-kill sanctuary for companion animals, adoption centers and spay and neuter facilities in Los Angeles and Salt Lake City as well as lifesaving programs in partnership with more than 1,300 rescue groups and shelters across the country. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to an estimated 4 million. By continuing to build effective initiatives that reduce the number of animals entering shelters and increase the number who find homes, Best Friends and its nationwide network of members and partners are working to Save Them All®.

To become a fan of Best Friends Animal Society on Facebook go to: www.facebook.com/bestfriendsanimalsociety 

Follow Best Friends on Twitter: //twitter.com/bestfriends